Hi, I’m Aypril (she/her)

Projector. Guide. Reformed Over-Doer.

Over a decade ago, I started my entrepreneurial journey as a stay-at-home mom with a laptop, a deep desire to serve, and zero idea how much my unhealed patterns would shape the business I built. Like many, I hustled hard—doing all the things, posting daily, over-delivering, undercharging, and following advice meant for people with very different energetic blueprints.

I pivoted more times than Ross yelling “PIVOT!” while trying to shove a couch up the stairs on Friends. (And yes, that scene has been playing on loop in the background of my business for years.)

I thought my niche was the issue. That I hadn’t “found my thing” yet.
But in truth? I never gave any of it a real chance to grow, because I was approaching business from a place of fear, urgency, and survival mode.

And it worked—until it didn’t.
Boom-and-bust cycles became my norm. I’d experience waves of success and then quietly shut the doors. My nervous system couldn’t handle it. My subconscious didn’t feel safe being seen. Old childhood patterns were still running the show—fear of rejection, fear of being misunderstood, fear that success would cost me too much.

Then I discovered I was a Projector.
And that changed everything.

Suddenly, I understood why posting daily felt suffocating. Why I needed retreat as much as I needed visibility. Why I couldn't “do” my way to safety or success.

I wasn’t lazy. I wasn’t indecisive.
I was just building a business in a way that went against my energy.

I had to reparent the parts of me that believed worth was earned through performance. I had to rewrite the stories I held about money, success, and what it meant to be fully seen. I had to learn to trust myself more than the formulas being sold to me.

Entrepreneurship, like parenting, is the deepest portal for growth.
And until we reparent ourselves, we’ll keep building businesses that reflect our conditioning instead of our calling.

Writing and publishing my books—Parenting the Child You Have and its companion workbook—was a healing journey in itself. Not just because of what I wrote, but because of what I had to become to write them. Those books asked me to trust my voice, my vision, and my lived wisdom. They solidified my belief that our greatest work is born not from what we’re told to do, but from what we know in our bones to be true.

Why I Do This Work

Because I know what it feels like to lose yourself while trying to be everything for everyone.

Because I believe there's grief in even the good transitions—motherhood, success, visibility—and no one talks about it enough.

Because I believe every collapse, pivot, and pause has purpose.

And because I've found my way back to myself—and I know you can, too.

Credentials, if you’re curious:

• ICF Certified Life and Grief Coach

• Human Design Specialist

• Death Doula

• Functional Nutritional Therapy Practitioner

• Author of Parenting the Child You Have and Companion Workbook

• 10+ years in private practice

• Thousands of sessions with soul-led clients

My Work Is For You If:

• You’re tired of hustling and burning out.

• You’ve outgrown the old strategies that never really fit you anyway.

• You crave a business that honors your energy and aligns with your truth.

• You’re ready to reparent yourself and lead from your design, not your conditioning.

This isn’t just about strategy—it’s about sovereignty.

Your journey back to yourself is the most profitable investment you’ll ever make. I’d be honored to walk beside you.